Content files, social posts and usage rights

Content files: material for an agreed use

A file deliverable means the creator provides the agreed video, photos or other content. It does not by itself mean the creator will post to their own audience. A business that needs material for its own channels can make that clear in the brief.

Define the number of files, format, length and deadline. Confirm where the business can use those files and for how long. Having a downloadable file does not mean every future use has been agreed.

Social posts: publication on a creator’s account

A social-post deliverable asks the creator to publish agreed content on a specified platform. The brief should explain which account or platform, the format, the timing and any agreed period the post will stay available.

A post does not guarantee impressions, engagement or sales. Do not treat the creator’s follower count as a promise of results. If the business also needs a separate original file, include that as a deliverable rather than assuming it comes with the post.

Brands and creators should follow the relevant platform’s current rules for disclosing a commercial collaboration. A product or experience can still be part of a commercial exchange even when no cash changes hands.

Record what both sides allow

Use the brief and written agreement to resolve usage questions before accepting. This checklist helps make expectations explicit; it is not a ready-made content licence.

• Channels: where the business may publish or display the content.
• Duration: how long the agreed use may continue.
• Advertising: whether paid use is included and whether separate platform authorization is needed.
• Edits: whether the business may crop, caption, translate or otherwise change the content.
• Attribution: whether and how the creator should be credited.
• Extra uses: how new channels, longer use or additional deliverables will be agreed.

Advertising use needs an explicit agreement

A business should not assume that a product exchange includes paid advertising rights. Agree those rights with the creator in writing, including the channels and duration. A creator can decide whether the proposed use is part of the exchange or requires a separate arrangement.

Permission for a business to upload a video to its own ad account is different from authorizing advertising through the creator’s identity. Any platform-specific authorization must be handled separately. Haggles does not automatically grant those permissions.

Check that music and other material included in the content are suitable for the agreed use. A sound available in a social app is not proof that it can be used in every advertising placement.

Keep the agreed work together in Haggles

Each Haggles deal can request content files, social links or both. After acceptance, the collaboration’s Messages and Exchange views keep the agreement, conversation and content delivery together. The creator submits the required material after receiving the product or completing the visit.

Review every file or link against the agreed brief. Request changes only within the agreement and the features available on your plan. If the scope changes, discuss the new work and permissions before proceeding. Contact the Haggles team if a collaboration needs help.